The user signs into the app, enabling a plug-in that examines browsing history. The app gathers information about the user’s personality and online identity by mining Google searches, Facebook friends, contacts, places he or she has visited, music downloaded, and other markers. The user is prompted to select keywords related to his or her dreams, emotions, desires, and wishes. This data is combined with the user’s preferences on fabrics, care instructions, and price.
In a second step, a garment is knitted. The user can view and modify the piece by changing keywords, time periods, or indeed by surfing the web in a new way and generating a new pattern of online behavior. Once he or she orders the garment, the data visualization is translated into three-dimensional space, forming a textile topography. The end of the process finds the individual dressed in his or her own unique digital identity.